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THE MARKETING STRATEGY

Infomercials/TV Spots/Internet/Videos

No medium reaches as many people as doe’s television and the Internet. This will create brand recognition and will push the profits of the other marketing venue profit centers through continuing television exposure of a Line of Products message to the buying public.

THE IMPORTANCE OF VIDEOS ON YOUR WEBSITE

 “If you want to bring a product to life, you need video. It is the only medium that captures sound, movement and emotion by demonstrating what a product can do, answering questions about the product and giving the viewer a real sense about what makes the product special and irresistible to buyers.”

Videos make your visitors stay longer on your site, thus reducing your bounce rate. This means majority of the people who visit your site actually browse through your content and pages. The more time a visitor stays on one page, the better value your site gets.

  • Websites are 50X more likely to appear on the 1st page of search results when they include video.
    [source: Digital Sherpa]
  • Videos are shared 1,200% more than links and text combined.
     [source: Simply Measured]
  • 88% of visitors stay longer on a site with prominent video displayed.
    [source: MistMedia]
  • 73% of consumers are more likely to purchase a product after viewing product videos.
    [source: Forrester Research]
  • Video promotion is 600% more effective than print and direct mail combined.
    [source: Diode Digital]
     
  • 60% of viewers will watch video before reading any website text, along with sharing their experience. [source: Diode Digital]

Social Marketing

We understand how to take advantage of social networking to work in conjunction with DRTV to drive awareness and demand and consumer involvement.

Brand Awareness

Unlike traditional advertising where there is no way to track results of media dollars spent, every dollar spent marketing on TV, Internet, Social Marketing can be accounted for and 100% of the dollars spent can sell products and also build brand identification and increase retail sales

Retail Sales

We have strong “Retail Reps”. As Seen on TV products are very desirous to the Mass Market Retailer as there has all ready been advertising dollars spent to create “Brand Awareness”
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